Hello!

It’s nice to meet you. I’m Kirsten, and I’m into words and cooking.

Since the start of my career, where I first dabbled in nonprofit grantwriting and communications, to where I’ve ended up now as a social media and content writer, I’ve had the distinct pleasure and often the great honor of getting to tell stories, foster connections with people, and create fun and informative pieces of content.

When I think about what makes good content, whether it’s a social media post, blog, whitepaper, webinar, eBook, or marketing email, I think it comes down to an empathy-first mindset. Too many brands want to push their unique selling points or push for conversions without taking into consideration what their customers or potential prospects want or need. I lead with a customer-first perspective, and I’m passionate about learning about a brand’s customers. Successful marketing usually comes down to a human connection. I'm passionate about creating and fostering that connection.

Please feel free to reach out with any questions, a great recipe tip, or if you have a meme you’d like to share. I’m always on the hunt for good memes.

specialties

• Longform & shortform copywriting for B2C & B2B

• Content creation for social media & blogs, including videos and recipe development

• Print collateral

• Website content

• Email marketing

• Digital ads

• eBook content