In early 2023, Marketing needed to ramp up our content marketing strategy to target specific industries, like Media and Entertainment. I developed a strategy to create four infographics, four reports, and one comprehensive whitepaper. Each report/infographic focused on a specific industry, and was used for both lead gen and lead nurture efforts. The whitepaper encompassed all our data, reporting on the trends driving the media and entertainment industry as a whole.

When the AI storm hit, everyone wanted to know more about AI. I pivoted our focus quickly to research consumer attitudes and sentiments around AI and develop a lead gen report for brands to download. We surveyed consumers about their familiarity and usage of the tools, as well as their willingness to pay for AI-powered tools.

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